Six weeks to gain a following, launch it, and get your first thousand customers.
For creators, founders, and anyone with something to launch
I've helped founders launch and grow companies past seven figures in revenue, and raised millions of dollars for them. I know the playbook for going viral. I've put founders in The New York Times and The Wall Street Journal. I've been on Oprah. I'm an international bestselling author. Now I'll show you how attention actually works.
Get my free guide → ↑ 30 steps to launch anything. Free.
Hi, I'm Katie
I spent 10 years as a journalist and 12 in finance, and I got the Wharton MBA so you don't have to. I've helped founders launch and grow companies to seven figures in revenue, raised millions of dollars for them, and put them in The New York Times and The Wall Street Journal. I teach people how to launch and grow, whether it's a company, a social channel, or a book. No MBA required.
rooting for you,
Katie
The proof
I didn't buy this growth. I built it with a system, the same one I teach inside The First Thousand.
Free. All yours.
start here ↓
Real, doable steps in order, so you can start this week instead of someday.
Get the free list →The exact email that gets a journalist to reply, from a former journalist.
Get the free guide →“[Placeholder: two sentences from a founder who used a guide and landed the press hit or the first customers.]”A first-time founder, two years in
Ready to go deeper?
Your step-by-step plan for going from "I want to start something" to actually launching it.
Buy now →How to get written about without a publicist, from a former journalist.
Buy now →How a real business gets paid for, from first invoice to bank loan. Venture capital is last.
Buy now →Bet On Yourself exists because nobody is coming to pick you. I paid for the degree so you don't have to. I'm not here to sell you hustle culture with a pretty font. I'm here to help you launch something real and grow it, at a pace that fits your life.
Meet Katie →
One founder, one launch, one lesson you can use this week. The real story of how the most successful founders got their first customers, every week in your inbox.
Free. Weekly. Unsubscribe anytime. I actually write these.